WHAT IS BRANDING?
The challenge any company faces when trying to build or establish a Brand is to make sure their Brand Identity matches the Brand’s image as closely as possible. As an example, if a product tries to position itself as an elegant Brand, yet uses poorly shot photos in its advertising, or uses subject matter that contradicts this elegant position set forth, a negative gap will emerge which will likely result in the company losing market share/position.
BOTTOM LINE: Choose wisely when hiring someone to help you Brand your company, product, or service! Your success hinges on this decision.
FACT: Whether you believe your product is the best in the industry is absolutely irrelevant; it’s what the consumer believes is the best in the industry! If they perceive you as the best – or at least – one of the top Brands in the industry, they’ll buy your product. It doesn’t matter that the components of your Brand are 50% better than your competition, your Brand is judged on appearance initially – and, how your Brand makes that consumer feel.
If you have a product or service that is not doing as well as you believe it should, question: Who did the Branding for your product or service? Was it done by a professional with a proven track record? If not, perhaps you’re a candidate for a Re-Brand? Branding done by a professional will create that winning perception in the consumers’ mind. Get in touch with me and LET’S DISCUSS.
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What some of my clients have to say about my work.
Over the years, I had seen what John can do with helping businesses grow through stronger branding and a more effective digital strategy, so when it came time to branch out on my own, he was the man I wanted to have assist me in building my business. When we began, I really had no idea what to expect, but I did feel very condent that John would deliver exceptional work. And as I had expected, what he delivered to me is a brand so strong, so recognizable, that my business is growing so fast, I’m having a hard time keeping up!
The work he has done outshines all of my competition, and everyday, I get more and more people interested in what we offer.
John is a man of many talents, and his passion for my success says a lot about the person his is!”
“We are extremely pleased with the work that John has done for us. He developed an entire package of: brand identity, package design, responsive website which also included an intricate backend web-admin area, POP Displays, Marketing Strategies, Web Banner Program, and more.
His knowledge and expertise in taking an idea and creating an entire brand that can compete in the marketplace is nothing short of incredible. Not in my wildest dreams did I believe that Lipoxyderm would be as successful as it has become – and, this quickly. We owe a huge amount of our success to John and his work. He is someone who I trust to always deliver exceptional work, and I recommend him to my collegues every chance I get.”
If you’d like to get in touch with John or would like to discuss a project, please use the form below.