My Passion Is In Helping Businesses Create, Build, and Launch Successful Brands. Can I Help You Build YOUR Brand?
WHAT IS BRANDING?
Branding, and the process of Branding involves creating a unique name, logo, tagline, and value position for a product, then mainly through advertising campaigns, the Brand becomes embedded in the consumers’ mind. The goal of Branding is to establish a significant, yet differentiated presence in the market that attracts and retains customers. This is where a strong Brand image plays a key role.
The challenge any company faces when trying to build or establish a Brand is to make sure their Brand Identity matches the Brand’s image as closely as possible. As an example, if a product tries to position itself as an elegant Brand, yet uses poorly shot photos in its advertising, or uses subject matter that contradicts this elegant position set forth, a negative gap will emerge which will likely result in the company losing market share/position.
BOTTOM LINE: Choose wisely when hiring someone to help you Brand your company, product, or service! Your success hinges on this decision.
In talking to businesses over the last two decades, what I’ve found is that many of them pour ALL of their money into the Research & Development of their product and leave nothing to Branding & Marketing. This is a HUGE mistake. With nothing left in their budget for the most important component to the success of their Brand (that’s right – you heard me correctly), they hire someone who can do it for next to nothing! HURRAYYY! Somehow, they feel like they’ve struck GOLD! But did they?
FACT: Whether you believe your product is the best in the industry is absolutely irrelevant; it’s what the consumer believes is the best in the industry! If they perceive you as the best – or at least – one of the top Brands in the industry, they’ll buy your product. It doesn’t matter that the components of your Brand are 50% better than your competition, your Brand is judged on appearance initially – and, how your Brand makes that consumer feel.
If you have a product or service that is not doing as well as you believe it should, question: Who did the Branding for your product or service? Was it done by a professional with a proven track record? If not, perhaps you’re a candidate for a Re-Brand? Branding done by a professional will create that winning perception in the consumers’ mind. Get in touch with me and LET’S DISCUSS.
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CLIENT FEEDBACK / TESTIMONIALS
What some of my clients have to say about my work.
John has an extremely valuable blend of talents: he is an artist who is also a savvy businessman. To him, the word “branding” means much more than a flashy logo (even though he can design your next flashy logo better than anyone). He believes that the “message” is much more important than the “image” and he can help with both. If you need to communicate or just get your message across to your audience, look no further. John is an expert…and a gentleman.Ben L.,
Over the years, I had seen what John can do with helping businesses grow through stronger branding and a more effective digital strategy, so when it came time to branch out on my own, he was the man I wanted to have assist me in building my business. When we began, I really had no idea what to expect, but I did feel very condent that John would deliver exceptional work. And as I had expected, what he delivered to me is a brand so strong, so recognizable, that my business is growing so fast, I’m having a hard time keeping up!
The work he has done outshines all of my competition, and everyday, I get more and more people interested in what we offer.
John is a man of many talents, and his passion for my success says a lot about the person his is!”Juan R.,
For the last 5 years, John has been instrumental in helping us build and elevate our brand. He executes our work at the highest level and over-delivers on everything he does for us. From newspaper ads that generate solid leads, to collateral that leaves people wanting to know more, John has been a godsend to us! Although we highly recommend John and vouche for his incredible abilities, we don’t want too many people knowing about him; it may mean we lose his availability – and that is something that would not be good for us!Ryan K.,
“We are extremely pleased with the work that John has done for us. He developed an entire package of: brand identity, package design, responsive website which also included an intricate backend web-admin area, POP Displays, Marketing Strategies, Web Banner Program, and more.
His knowledge and expertise in taking an idea and creating an entire brand that can compete in the marketplace is nothing short of incredible. Not in my wildest dreams did I believe that Lipoxyderm would be as successful as it has become – and, this quickly. We owe a huge amount of our success to John and his work. He is someone who I trust to always deliver exceptional work, and I recommend him to my collegues every chance I get.”Tamer E.,
If you’d like to get in touch with John or would like to discuss a project, please use the form below.