Branding • Creative Direction • Art Direction • Marketing • Web/App Development • Graphic/Package Design • Illustration • Cartooning
The people involved with NAHUALA™ COFFEE came to me looking for help with launching a powerful brand of gourmet, made-to-order coffees. When we began our discussions, they had a completely different name picked out. As they continued telling me all about their product - grown in the volcanic region of the Nahuala mountains, to me, this was a story too interesting not to use in some capacity! In fact, for me, a gourmet, made-to-order coffee needed a unique name, and I believed NAHUALA COFFEE was the name! In fact, as they talked, I doodled the actual label for the coffee - in a matter of minutes. The label you see below was derived from the original doodles I had done with the client right there in our first discussion.
BRAND IDENTITY CREATION . ILLUSTRATION
From the discussion about where their coffee came from, the doodles I had originally done became the label you see below.
CREATIVE DIRECTION . ART DIRECTION . WEB DESIGN
With Brand Identity created, the people at NAHUALA COFFEE needed a responsive website where customers could purchase their artisan-roasted, custom made-to-order coffees directly from a secure website.
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