CLIENT : EXPRESSO SHOTBRAND IDENTITY / LOGO DESIGN
I have been fortunate to be given the opportunity to work with LIPOXYDERM™ from their inception. They were looking to launch a fat-burning product and needed an entire package of branding, website, marketing collateral, trade show graphics, marketing campaign, and more. My job was to create it all for them. Below are the results of my work. I think it’s important to note that Lipoxyderm has done extremely well in its first year. They’re gross sales have exceeded their wildest expectations, and we are discussing ways to grow their network and reach.
CREATIVE / ART DIRECTION / PACKAGE DESIGN
LIPOXYDERM planned to bring just one product to market, so my job was to not only creating the brand identity, I was tasked with creating the overall look of their initial product packaging. We analyzed the market to see what was already out there, and we decided to go with a hot color that appeals to both men and women.
RESPONSIVE WEB DEVELOPMENT / CREATIVE DIRECTION
For Lipoxyderm, I built for them a responsive website that really does one thing: SELL LIPOXYDERM! Its structure is based on old-style direct-mail marketing where the focus is on selling ONE idea, service, or product. The site also features a very robust backend where all orders can be tracked, inventory is tracked, shipping is tracked, etc. We built the site from scratch according to the wants and needs of Lipoxyderm.
CREATIVE / ART DIRECTION / GRAPHIC DESIGN / REMARKETING ADS
A series of banner ads were created as re-marketing ads to target visitors to the Lipoxyderm website. We created a designs featuring a man and a woman.
CLIENT FEEDBACK / TESTIMONIALSWhat some of my clients have to say about my work.
John has an extremely valuable blend of talents: he is an artist who is also a savvy businessman. To him, the word "branding" means much more than a flashy logo (even though he can design your next flashy logo better than anyone). He believes that the "message" is much more important than the "image" and he can help with both.
If you need to communicate or just get your message across to your audience, look no further. John is an expert...and a gentleman.Ben L.,
Over the years, I had seen what John can do with helping businesses grow through stronger branding and a more effective digital strategy, so when it came time to branch out on my own, he was the man I wanted to have assist me in building my business. When we began, I really had no idea what to expect, but I did feel very condent that John would deliver exceptional work. And as I had expected, what he delivered to me is a brand so strong, so recognizable, that my business is growing so fast, I’m having a hard time keeping up!
The work he has done outshines all of my competition, and everyday, I get more and more people interested in what we offer.
John is a man of many talents, and his passion for my success says a lot about the person his is!”Juan R.,
For the last 5 years, John has been instrumental in helping us build and elevate our brand. He executes our work at the highest level and over-delivers on everything he does for us.
From newspaper ads that generate solid leads, to collateral that leaves people wanting to know more, John has been a godsend to us!
Although we highly recommend John and vouche for his incredible abilities, we don't want too many people knowing about him; it may mean we lose his availability - and that is something that would not be good for us!Ryan K.,
“We are extremely pleased with the work that John has done for us. He developed an entire package of: brand identity, package design, responsive website which also included an intricate backend web-admin area, POP Displays, Marketing Strategies, Web Banner Program, and more.
His knowledge and expertise in taking an idea and creating an entire brand that can compete in the marketplace is nothing short of incredible. Not in my wildest dreams did I believe that Lipoxyderm would be as successful as it has become - and, this quickly. We owe a huge amount of our success to John and his work. He is someone who I trust to always deliver exceptional work, and I recommend him to my collegues every chance I get.”Tamer E.,
If you'd like to get in touch with John or would like to discuss a project, please use the form below.